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| April 18-22, 2010 | Mandalay Bay Convention Center | Las Vegas, Nevada, USA |
COLLABORATE 10 Exhibitors and Star Partner ListingAt publication time *2010 OAUG Star Partners
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Inside the February Exhibitor Newsletter you will find information on the following topics:
Exhibitor TipsWe are pleased that you have signed up to exhibit at COLLABORATE 10. We want to make the exhibit process as smooth as possible by providing exhibitor tips that will ensure your organization with a successful experience. In the NewsThe Commerce Department recently stated that business spending on equipment and software rose at a 13.3% annual rate in the fourth quarter, adjusting for inflation. According to The Wall Street Journal, that was the fastest growth since early 2006. Source: The Wall Street Journal Setting Measurable GoalsHave you set your goals for the conference? One of the first things you need to do is set goals for the event. Your goals should be clearly stated before you attend the event. A number of variations of the term ROI are being used to better define exhibit performance. But whether results are referred to as ROI, ROO (Return on Objectives), ROR (Return on Relationships) or RO whatever, it boils down to measuring whether the objectives management considers worth achieving for the investment they are willing to make have been achieved. If management believes that objectives as defined by Y will accelerate the sales process, and is willing to spend X to achieve Y, then Y is what is measured. If Y is fully achieved for the agreed upon investment of X, then the objectives have been achieved on a cost effective basis, and the return on investment should be considered positive. Most sales of any significant amount generated from exhibition leads are the result of a truly integrated marketing effort. Whether a new lead that ultimately turns into a sale is generated by the exhibit, or any other source, there are usually multiple customer touch points (sales calls, web site visits, collateral, advertising, other events, etc.) that will impact the final sale. Therefore, the true ROI from exhibits cannot be measured in a vacuum. Most exhibitors have multiple objectives for exhibiting that require multiple measurement tools for assessing results. Objectives need to be specific, realistic and measurable, and must be relevant to overall corporate marketing objectives. Measuring meaningful show objectives that are relevant to corporate marketing objectives is the best way to demonstrate the value and importance of exhibitions in the marketing mix. *Source: Center for Exhibition Industry Research (CEIR) Pre-show MarketingPre-show marketing is an important traffic generator.
*Source: Center for Exhibition Industry Research (CEIR) Let us help you with your pre-show marketing with the COLLABORATE 10 OAUG Exhibitor Marketing Toolkit. COLLABORATE 10 Exhibitor InformationPlease read important information: Map Your Show Tutorial
Want to learn how you can use Map Your Show (MYS) effectively? MYS creates several opportunities for you to brand and market your company to attendees, generating sales leads and developing relationships before the show even starts. You should have received an invitation to attend a Map Your Show tutorial. The tutorial is scheduled for Wednesday, February 24, 2:00 p.m. EST. If you did not receive information about the tutorial, please contact Christine Hilgert at chilgert@oaug.com. Marketing ToolkitWe are looking forward to a fantastic conference that’s productive and successful for all, and wish to support you in maximizing your promotional efforts to your customers and colleagues. It is more important than ever that we work together to communicate the value of COLLABORATE to our audiences and attract them to the event, where they’ll find unparalleled education, networking opportunities and access to solution providers in one location. The contents of this Marketing Toolkit (ZIP file) will help your organization do just that. Included you’ll find:
Download the COLLABORATE 10 OAUG Marketing Toolkit (ZIP file). Exhibitor RegistrationExhibitor Registration is now open! Register your staff for COLLABORATE 10. If you have not received your company’s exhibitor codes, please contact the registration department via e-mail at registration@oaug.com. Exhibitor ManualChampion Exposition Services is the official contractor for COLLABORATE 10. You should have received the link to the exhibitor manual via e-mail. The manual will contain all of the necessary forms for ordering carpet, A/V, floral, etc. The manual will be sent to the marketing contact listed on your contract. If you have not received the link to the exhibitor manual, please contact Christine Hilgert at chilgert@oaug.com. Upcoming Deadlines
Star Partner CornerThinking about exhibiting at COLLABORATE 10 and would like to expand your reach to OAUG user members throughout the year? If so, the OAUG Star Partner program can help your company bundle these deliverables into one, comprehensive year-round package. Bundling saves you time and money while increasing your marketing presence through exclusive opportunities and benefits reserved only for Star Partners. With the Star Partner Program, your reach into the Oracle Applications world immediately increases. We are a global organization of more than 100,000 Oracle Applications users. Our goal is to enhance users’ capabilities in their day-to-day use and management of Oracle E-Business Suite, Oracle Retail, PeopleSoft, Hyperion, Siebel, Portal Software and other acquired Oracle Applications. If you’re interested in learning more about the program please visit our site or contact Christine Hilgert at chilgert@oaug.com. Our 2010 Star Partners can be found on our Web site. Sponsorships of the Month and Special Promotional OpportunitiesOAUG Coupon Book$850 
Increase traffic to your booth by placing a coupon and or advertisement for your conference giveaway in the OAUG Coupon Book. Attendees will receive your special offer for a giveway item or future discount to be redeemed at your booth. At this price this sponsorship is sure to sell out! Includes: company logo and promotional copy on one of the 20 coupons in the Coupon Book. “Meet at the Beach!” Evening Appreciation EventCabanas and Bungalows available! $7,000 - Bungalow 
After a busy week packed full of valuable education and networking, it’s time to party! Join your fellow COLLABORATE 10 attendees for an evening of sand and surf as the Mandalay Bay turns into the biggest event on the Vegas strip! Who would have thought you can enjoy the beach in the middle of the desert? Purchase a Bungalow or Cabana and have an opportunity to host your own private party during the event. The OAUG Mini-TheaterBringing innovative learning to the tradeshow floor $2200 - 30-minute presentation 
Vendor Awareness Sessions are sold out! However, there are still slots available for Mini-Theater presentations. Provide an in depth look at your product or service to a captive audience. For four years now OAUG exhibitors have been entertaining attendees on the show floor in the Mini-Theater. Continue the tradition by grabbing one of these 30-minute interactive sessions before they sell out! Sponsorship includes:
Contact UsIf you have any questions about COLLABORATE 10, please feel free to contact one of our EAC members or any of the OAUG Staff. Staff Contact Information
EAC Contact Information
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| COLLABORATE 10: Technology and Applications Forum for the Oracle Community is a collaborative event presented by: | ||
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This e-mail was sent to ~~email_address~~ from the Oracle Applications Users Group (OAUG). You have received this message as a contact of a registered OAUG exhibitor organization for COLLABORATE 10: Technology and Applications Forum for the Oracle Community. This message comes from an unmonitored, automated e-mail address, and replies to it will not be read. Please visit the OAUG Web site for details on how to contact the OAUG. Please send postal mail to: Oracle Applications Users Group, 3525 Piedmont Rd NE, Bldg 5, Ste 300, Atlanta, GA 30305, USA. |
